HTOTS Relational Ask A/B Test Results

This PDF includes the results of our relational asks A/B test, In the 2022 Arizona generals, Vote Rev Action Fund added an A/B test to our impact-focused HTOTS program, comparing asks to remind 5 vs. 7 vs. 10 friends.

Asking for 10 friends generated the most relational contacts: 51 contacts per canvasser-hour, vs. 30-37 per hour when asking for 5 friends. Canvassers talk to fewer mobilizers per hour, but the increase in friends per mobilizer more than makes up for it.

This test was efficient, low marginal effort, and did not reduce the impact of our canvassing program. We encourage other groups to embed A/B tests into their ongoing programs!